If you’ve been keeping even a tiny eye on the doll world lately, you’ve probably felt a little buzz in the air. And no, it’s not just glitter fallout from my last doll unboxing. A brand-new magical chapter has been announced for Monster High, and it’s called Moonspell Magic.
This charming new doll line introduces a group of witches attending “Moonspell High,” a mystical school where monsters and magic live side by side. Think spell books, potion bottles, celestial fashion, and a whole lot of personality. Honestly, it feels like Monster High wandered into a moonlit forest and came back wearing witch hats, and I’m completely here for it.
The Moonspell Magic line introduces five brand-new characters. Each with their own magical speciality and a distinct look that feels both witchy and fashion-forward. Every doll comes with themed accessories like spellbooks and potion bottles.
Let’s meet the witches, shall we?
🌿 Willow Thorne — The Nature Witch

If there’s one student who’s more likely to be found in the school greenhouse than the library, it’s Willow.
Willow Thorne is a nature witch who spends most of her time tending plants, mixing herbal potions, and listening to the whispers of the forest. Her style is earthy and botanical, with greens, browns, and floral details that feel like they walked straight out of an enchanted garden.
One of the loveliest details about Willow is that she is hard of hearing and wears a hearing aid. Something that makes her representation especially meaningful for young fans. Despite that, she’s incredibly connected to the world around her, especially plants and animals. Her doll comes with gardening-inspired accessories and magical potion pieces that complement her earth-magic vibe.
💗 Carina Song — The Love Witch

Carina might be the sweetest witch on campus, but don’t underestimate her magic.
Carina Song specialises in love magic, though not the fairy-tale kind that makes people swoon instantly. Her spells focus more on confidence, friendship, and self-love, which feels like a very modern twist on the classic love potion idea.
Her aesthetic is soft and dreamy, with pink tones, heart-shaped details, and accessories like potion perfume bottles and a magical mirror. If anyone at Moonspell High is hosting a self-care spell circle, it’s definitely Carina.
🌙 Claire de Luna — The Clairvoyant Witch

Claire might just be the most mysterious student in the entire school.
Claire de Luna is a clairvoyant witch who reads the future through the stars and constellations. She’s portrayed as blind, and she interprets the cosmos through touch and braille, a beautifully thoughtful piece of representation in the line and one I am a huge fan of!
Her style leans celestial and slightly gothic, with moon and star motifs woven throughout her outfit. Accessories like spell jars, a mystical pouch belt, and magical ingredients help complete her fortune-telling toolkit. If anyone knows what tomorrow’s test answers might be… It’s probably Claire.
🔮 Layla Stone — The Crystal Witch

If your magical aesthetic includes gemstones, sparkles, and protective charms, Layla is going to be your favourite instantly.
Layla Stone is the crystal witch of the group. She studies gemstones and crafts magical jewellery designed for protection, healing, and power. Her outfit features jewel-toned fabrics and shimmering accents that match the energy of the crystals she works with. Her accessories include enchanted crystals, spellbooks, and potion pieces, perfect for anyone who believes a little magic can come from the earth itself.
☀️ Rae Lumina — The Sun Witch

Every magical group needs a ray of sunshine, literally.
Rae Lumina is the sun witch, drawing her power from sunlight and warmth. Her personality is bright and uplifting, and her fashion reflects that energy with bold colours and radiant gold details. Her magical items include sun-themed accessories like candles and spellbooks, and her whole aesthetic feels like sunrise bottled into a doll. She’s basically the friend who turns every gloomy day into a festival.
Release Date and Availability
The Moonspell Magic dolls were first revealed ahead of the New York Toy Fair and are expected to arrive in stores around July 2026.
Expected release windows:
- USA: July 2026
- United Kingdom: July–August 2026
- Europe: July–August 2026
Retailers will likely include major toy stores and online retailers, with playline pricing expected to sit around the typical Monster High range of £20-£30.

Final Thoughts
Personally, I’m really excited about this line. It feels like a fresh direction for Monster High while still keeping the things that made the brand so lovable: individuality, spooky charm, and characters that celebrate what makes people different.
Between the magical themes, thoughtful representation, and seriously gorgeous designs, Moonspell Magic might just become one of the most enchanting Monster High releases in years. And let’s be honest… I’m already clearing space on my shelf.